Reasons to Sponsor & Exhibit at a NYPAA Event

·       Save Money
Contrary to the belief that sponsorships or exhibiting is expensive, it can actually save money. The Center for Exhibition Industry Research (CEIF) states that it costs 62% less to close a lead generated from a trade show than one that originated in the field. 

·       Stand Out From The Crowd
NYPAA events attract public adjusters that are active in the profession and open to learning more. They are mostly decision-makers who are looking for new ways to improve their business, so standing out from the crowd gives you a significant advantage. Decision-makers also look to those sponsoring and exhibiting first as the “stronger” options in the marketplace. 

·       More Productive Networking
Sponsors and exhibitors have additional recognition such as a ribbon on their delegate badge identifies them, which attracts attendees to open dialogue with them. Exhibitors have a place where attendees know they can come and speak with you, where you can more effectively hold meetings and demonstrations, making finding new contacts so much easier. 

·       Showcase Your Products & Services
Firms are always innovating, and so your audience may think they know you if you have been around for a while, but they unlikely know enough about your latest products and services. For new entrants to the profession, showcasing what you do at a NYPAA event is a quick way to grow market share. 

·       Develop & Strengthen Your Brand
Similarly, by standing out from the crowd you are strengthening your brand visibility, even to those firms that do not do business with you (yet!). It can take several years to get on the radar of the largest firms, and your visual branding can help speed up the process. 

·       Reaffirm Client Confidence
Having a continued significant presence at a NYPAA event shows your existing customers that your company is strong, reaffirming their confidence in doing business with you.

·       Solidify Your Commitment To The Profession
NYPAA events are not possible without the financial commitment of sponsors and exhibitors, and so there is an inherent respect from all attendees for those that step up and commit funds to enable them to have a forum in which to learn and do business. In turn, that commitment helps to solidify your company as a legitimate resource. 

·       Benefit From Pre & Post Event Exposure
Another advantage of sponsoring and exhibiting is the brand recognition and visibility your company receives before and after an event. If you sign up early you can benefit from months of additional marketing, which encourages even those not attending the event itself to research your company online and reach out for more information.